Free Basic Marketplace Listing
What is the purpose of the marketplace?
The Marketplace (view marketplace) is a directory of marketing technology and agency services needed by digital marketers. Its aim is to showcase services by category of digital marketing and region. There are two options:
- Free listing with limited company information
- Enhanced paid listing with a link to your site and 4 guest articles per year
Smart Insights has 130,000 members in over 80 countries. Many of our members are business owners or managers, and need to bring in external agencies or select digital marketing technologies to help them with various elements of the digital marketing process. Sourcing these external agencies and technologies can be tricky, so we wanted to create a marketplace to help match together service providers with those who need a given service.
How does it work?
A free basic listing of your business allows you to list basic business details (company name, 500 characters on who you are and your address), feature in 1 service category and 1 service sector. Service categories are the types of marketing activity you offer services in, such as Email Marketing, SEO or CRM. Service sectors are the type of industry you supply to- such as Pharmaceutical, SME/SMB or Financial Services.
Benefits of a marketplace listing?
The Smart Insights marketplace is integrated throughout our site giving contextual listings of services. So, if a member is reading about Email marketing or Marketing Automation, they will be recommended tools and services in this area, putting it in front of our annual audience of 4 million users. Within the marketplace there are options to search by location too and vertical sector too, so you will feature more highly as searchers drill-down to look for services. These users are on our site because they are interested in solutions to their marketing challenges, so are the perfect target audience for your company. Smart Insights gets 950,000 page views and 400,000 unique users per month, who are on our site to improve their digital marketing ability, making them perfect leads for your services.
How do I get more from my listing?
Free marketplace listings can’t upload their logos, list details of their services or include a link to their website. They also don’t rank as high as enhanced listings in searches. To get more from your marketplace listing we recommend upgrading to an enhanced listing. This will allow you to add details about your services, your company logo and mean prospective customers can click through to your site. In addition your listing will rank higher in listings and searches, and you can feature in 5 service types and 5 service sectors. You’ll be able to display customer testimonials and have the option of a Smart-Insights review of your service if this is applicable. In addition you will be able to post one blog post per quarter with us (provided it meets our guidelines), which gives you the opportunity to promote your company as thought leaders.